Max George

Max George · Agentic Expert

Turning the rise of Agentic into your competitive edge.

Having previously led Agentic Commerce strategy at Google, Max George helps brands and agencies prepare for tomorrow’s digital landscape.

Start a conversation View expertise
Portrait of Max George

Navigate with confidence

Get ready for what’s next with an expert on your team.

Max has advised leading global brands on their agentic playbooks. With deep AI platform expertise and a clear view of where the industry is headed, she helps digital teams prioritize investments, prepare their technical foundations and build the marketing operations that Agentic requires.

Start a conversation

Background

About Max

Max helps brands and the agencies that advise them stay ahead of the change that Agentic is bringing to digital.

Previously the Global Product Lead for Agentic Commerce at Google, Max led product and go-to-market strategy for the company’s portfolio of AI-powered shopping experiences. She worked on products like Shopping in AI Mode, Product Listing Ads in AI Overviews, the Universal Commerce Protocol and agentic checkout. Her responsibilities included building rollout plans, scoping monetization models and identifying critical features for advertiser success. Max held multiple roles during her seven-year tenure at Google, advising some of the world’s largest brands on product data, campaign strategy and how to succeed in the age of AI Search.

Prior to Google, Max worked in consumer behavior research, helping Fortune 500 companies and organizations around the world convert behavioral economics research into consumer engagement strategies.

Max is a guest lecturer at her alma mater, Yale University, where she teaches MBA students how AI agents are reshaping the value chain for brands, retailers, vendors and AI platforms.

Capabilities

Areas of Expertise

Max helps clients earn visibility in AI Search, adopt emerging agentic protocols and understand the impact of AI-driven demand, so marketing investments are aimed at where digital is headed next.

Executive Advising

Guidance for leaders deciding where to invest in Agentic Commerce and navigating what the introduction of AI intermediaries means for their business.

  • Advise on partnering effectively with AI platforms
  • Set investment priorities for Agentic Commerce and prepare for monetization as the industry matures
  • Interpret how platforms and ecosystem players are approaching their role in Agentic, and what it means for brands

Agency Capability Development

Brands are increasingly seeking strategic guidance from agency partners on AI Search and Agentic Commerce performance. Max advises agencies on developing the capabilities and forward-looking perspectives they need to guide clients through these new experiences.

  • Strengthen pitches with a subject matter expert’s support to secure new clients and grow existing accounts
  • Brief teams on emerging Agentic Commerce protocols, with technical depth and an informed view of how they’re evolving
  • Build service offerings tailored to agentic technology, such as prompt intelligence and agent-optimized product data frameworks
  • Upskill practitioners on the implications of AI Search and Agentic for brands so teams can advise clients with confidence

Agentic Protocol Adoption

Guidance on adopting agentic protocols, from closing infrastructure gaps to measuring the impact of agentic checkout.

  • Uncover business implications of protocol updates, translating them into technical requirements and implementation priorities
  • Review product catalog infrastructure, checkout workflows, payment processes and order management to identify and solve barriers to protocol adoption
  • Identify opportunities for agencies to support clients with platform partnerships, protocol readiness, integration and agentic checkout execution

AI Visibility & Performance Strategy

Positioning brands for how AI agents discover, compare and buy.

  • Audit AI visibility across platforms and build a prioritized roadmap to improve performance
  • Build Entity Graphs that map the brand’s digital footprint and the sources AI draws on for its category, revealing where to influence sentiment and visibility
  • Make product pages and on-site content machine-readable, so AI can find, parse and cite them
  • Assess and select AI visibility tools and vendors

Product Data Optimization

Laying the product data foundation critical for visibility, accuracy and performance in AI-driven experiences.

  • Identify priority product attributes for emerging AI Shopping experiences
  • Structure product data for both machine readability and prompt relevance, an often overlooked factor in how AI evaluates products
  • Establish new frameworks and product feed update timelines designed for how often AI platforms expect fresh data

Prompt Intelligence

Insight into what consumers are asking AI and how those prompts are reshaping shopper behavior.

  • Track trending prompts and AI tool usage / agentic checkout adoption
  • Analyze shifts in category demand, consumer interests, purchase drivers and brand perception
  • Map AI-influenced shopper journeys

Working together

Your partner for the agentic shift.

Whether it’s training practitioners on protocol integration or overhauling product feeds for machine readability, engagements are customized to your team’s agentic readiness needs.

  • Educate

    Bring your team up to speed on where AI Search and Agentic are headed.

  • Advise

    Consult as needed on topics like platform updates, vendor selection and annual planning.

  • Strategize

    Audit performance, prioritize where to invest and design the workflows that AI Search and Agentic require.

  • Implement

    Provide hands-on support with product data optimization, protocol integration, digital footprint mapping and more.

Questions Max helps answer

  • What should we prioritize working on to drive visibility now?
  • How do we interpret platform updates and get ahead of where the ecosystem is headed?
  • Overhauling product data is costly. What attributes should we prioritize across platforms?
  • How do we begin measuring the impact of AI traffic without a single source of truth?
  • What infrastructure can agencies build to support brands with the digital strategies that Agentic necessitates?

Prepare for Agentic
with a partner who knows the platforms.

Whether you lead digital for a brand or GEO at a search agency, find out how Max can help your team get ready for what’s next.

Email Max@Max-George.com Send an email LinkedIn Max George Connect on LinkedIn